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精选习题和答案六
  作者:   时间: 2012-2-4   来源:   点击:3630  

  Electronic mail has been in widespread use for more that a decade, simplifying the plow of ideas, connecting people from distant offices and eliminating the need for meetings, but e-mail should be carefully managed to avoid unclear and inappropriate communication. As time goes on and more people surf the Net, the amount of unsolicited e-mail grows. Some folks reasonably assume that cyberspace mirrors many aspects of other forms of communications. It would seem that since telemarketing and direct mail are successfully used as marketing techniques for many businesses, it should follow that direct e-mail of unsolicited e-mail should also work. This topic is hotly debated between experienced Internet user and newcomers

  Unlike receiving promotional materials through the mail or over the phone, e-mail does carry   a cost to the recipient. "Bandwidth" is used every time when an e-mail message is sent and places a load on existing resources. The process of sending unsolicited e-mail to large, untargeted lists, or through mailing list discussion groups or Usenet newsgroups, is known as "spamming". Spamming wastes bandwidth. Imagine if it became common practice for businesses to market this way. Not only would it be annoying for many, the load on the system would translate to higher access fees. Unlike regular mail where the sender pays the cost of delivering the mail, e-mail is cheap to send, and in some cases, expensive to receive.

  Many businesses responsibly market by e-mail, for example, by inviting existing customers or website visitors to receive future e-mail announcements. Some of the free e-mail services are advertiser supported and hence using e-mail marketing in an upfront acceptable manner.

  Hopefully,this will be the norm, rendering the inconvenience of spam a thing of the past.

  1. Though e-mail marketing will inevitably get more sophisticated, the author believes ________.

  A. the trend will not continue for much longer

  B. it is time to put a stop to it

  C. it will get worse

  D. it is time for senders to be more responsible with it

  2. The general use of the term "spamming" in this text refers to _______.

  A. any unwanted e-mail                  

  B. any untargeted e-mail

  C. any unsolicited e-mail                 

  D. any targeted e-mail

  3.  The difference between regular mail and e-mail in terms of costs is _______.

  A. e-mail is many times more expensive  

  B. e-mail costs the receiver

  C. e-mail costs nothing to send         

  D. e-mail saves the cost of paper

  4.  In order to market responsibly, the author suggests that businesses _______.

  A. obtain permission first

  B. cut down on the number of e-mail

  C. only send e-mail to existing customers

  D. do not use advertisements through e-mail

  5.  Which of the following can best sum up the text? _______.

  A. The trend towards e-mail marketing must be stopped.

  B. E-mail marketing bas changed a lot since it first began a decade ago

  C. E-mail marketing is unproductive when used incorrectly.

  D. E-mail marketing messages must be managed wisely.

  6.  Which of the following statements is NOT the advantage of e-mail? _______.

  A. Simplifying the flow of ideas.     

  B. Connecting people from distant offices.

  C. Eliminating the need for meetings. 

  D. Costing nothing to send

  参考答案:DCBADD

 
 
 
 
 
 
 
 
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